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Industry study 04 of 24 · Manufacturing Research Companion: Companies, Strategic Moves, and Technical Studies

Automation, Robots, Controls and the Smart Factory

~7,000 words

Automation is the factor most often mistaken for another. Bought well, it raises process capability (a robot welds the same seam the same way every cycle), raises utilisation (a cell runs a third shift without overtime) and lowers unit cost; bought badly, it is a large fixed cost that makes a line less flexible, less reliable and harder to fix than the people it replaced. The world installed 542,076 industrial robots in 2024, more than half of them in China (~295,000), against 34,200 in the United States (−9% on 2023) and 30,600 in Korea (IFR World Robotics 2025, Sep 2025, reported). Measured by robots per 10,000 manufacturing employees, Korea leads at ~1,220 and the US is around 307, outside the top five (IFR, reported). The control layer that runs those robots and every other machine — programmable logic controllers, drives, sensors and safety systems — is a quieter, more profitable business dominated by Rockwell Automation in North America and Siemens in Europe. Two episodes bracket the US story: General Motors' 1980s automation spending, which did not close its gap with Toyota, and Tesla's 2018 Model 3 ramp, after which Elon Musk said "excessive automation at Tesla was a mistake" (Apr 2018) and the company reached 5,000 cars a week only in the last week of June 2018, partly on a line built in a tent (Energy: Tesla). In Europe the robot business itself is changing hands: ABB agreed on 8 Oct 2025 to sell its robotics division to SoftBank Group for an enterprise value of $5.375bn, with closing expected in mid-to-late 2026 (company; completion not confirmed at early Nov 2026 — verify). This section covers the automation stack from sensor to MES, controls and motion, industrial robots and cobots, machine vision, robot density by country, the economics of automating, over-automation and lights-out claims, AI and the "smart factory", and how to read automation claims. Humanoid robots and robot makers as businesses belong to a later Robotics vertical and are mentioned only in passing. There is no worked example: the main book's Appendix A reshoring example already computes the unit cost of an automated US cell against manual US, Mexican and Chinese production.

What the study covers

  1. 1Overview: automation as a fixed cost that must earn its keep
  2. 2Units
  3. 3The automation stack
  4. 4Controls and motion: the profitable layer
  5. 5Industrial robots
  6. 6Machine vision, sensing and inspection
  7. 7The economics of automating
  8. 8Over-automation and lights-out claims
  9. 9AI and the "smart factory"
  10. 10Workforce effects
  11. 11Policy and geopolitics
  12. 12How to read automation claims
  13. 13Key numbers
  14. 14Landmark companies and cases
  15. 15Pitfalls
  16. 16How an expert thinks about it
  17. 17Glossary

Companies in this study