A book series by Thomas Kofi Annan
How companies create, capture and destroy value.
One industry per volume. Each book gives you the framework, the markets and the cases. Each companion holds the research behind them: 892 company and firm profiles and 7,760 strategic moves, every one dated and sourced.
- 9
- industry books
- 212
- industry studies
- 892
- company & firm profiles
- 7,760
- strategic moves analysed
- 1,255+
- hours of narration
Why “Equation”
The factors multiply. If any one is zero, the result is zero.
Every volume argues that a company in its industry creates lasting value only when a small set of conditions hold at the same time. In energy, those are supply at a cost the market will pay, a route to market, capital matched to the asset, and a licence to operate. Healthcare, finance and AI each have their own four. A great product with no route to market is worth nothing. So is cheap capital behind an asset nobody wants.
Most of the failures in these books come from treating one factor as proven because another one was. The series teaches you to spot that mistake before it costs money.
See the equation for each industry →The books
One industry per volume

Healthcare
The Care Equation
How Healthcare Companies Create, Capture and Destroy Value

Finance
The Money Equation
How Financial Companies Create, Capture and Destroy Value

Artificial Intelligence
The Intelligence Equation
How AI Companies Create, Capture and Destroy Value

Energy
The Power Equation
How Energy Companies Create, Capture and Destroy Value

Supply Chain
The Flow Equation
How Supply Chains Create, Capture and Destroy Value

Trading & Options
The Edge Equation
How Traders and Trading Systems Create, Capture and Destroy Value

Venture Capital
The Outlier Equation
How Venture Capital Turns Risk into Breakthroughs

Private Equity
The Ownership Equation
How Private Equity Turns Capital into Value

Education Technology
The Learning Equation
How Education Technology Scales What Works
Manufacturing
The Production Equation
How Manufacturers Create, Capture and Destroy Value
Coming soon
In the works
- The Discovery Equation Biotechnology
- The Automation Equation Robotics
- The Deterrence Equation Defense
- The Harvest Equation Agriculture
- The Building Equation Construction
Every volume comes in four parts
Learn the framework, then test it against the record.
01
The Book
25 chapters in seven parts, plus worked examples, checklists and a glossary. Every chapter opens with a documented case, explains how it works, sets out one worked example, and names the factor the case turned on.
02
The Research Companion
Industry studies, technical exhibits, and a profile of every company followed by its strategic moves year by year, with the figures, sources and confidence notes. Around 1.5 million words per industry.
03
Narrative Editions
Both volumes rewritten to be read straight through, in long-form prose without tables. The same research, read like a history.
04
The Audiobook
The book and the companion narrated in full as chaptered M4B files. A single industry can run past 100 hours.

From the opening of The Power Equation
Chapter 1: Why Energy Is Not Just a Commodity
On Sunday 14 February 2021 an Arctic air mass that had been settling over Texas for four days pushed demand on the state's grid to a new winter record of about 69 gigawatts (reported). The grid is run by the Electric Reliability Council of Texas, ERCOT, and serves most of the state through a market that is almost entirely separate from the rest of the United States. That evening its generating plants began to fail. Gas wellheads, gathering lines and processing plants froze; some lost power because they sat on circuits that were being cut; gas production fell; and the gas-fired plants that depended on that gas tripped. Coal piles and instruments froze, wind turbines without cold-weather packages stopped, and at one nuclear plant a frozen feedwater sensor shut down a reactor. At the worst point roughly half of ERCOT's generating capacity was unavailable.
In the early hours of Monday 15 February ERCOT ordered rolling outages. Grid frequency fell below 59.4 hertz for several minutes, and ERCOT later said the system had come within minutes of an uncontrolled blackout that could have lasted weeks or months (reported). Load shedding peaked at about 20 GW. Millions of Texans lost power, many for days, in sub-freezing temperatures; the state's health department later counted 246 deaths related to the storm. The same day the Public Utility Commission of Texas ordered ERCOT to set the wholesale price at the market's cap of $9,000 per megawatt-hour while load was being shed, on the logic that electricity nobody could get should be priced at scarcity. In a normal year ERCOT's average real-time price was in the tens of dollars per MWh. Load shedding ended on 18 February, but the price stayed at the cap until the morning of the 19th. ERCOT's independent market monitor later concluded that it had remained there for about 32 hours longer than it should have, adding about $16 billion of costs, and recommended a correction; the commission declined to reprice.
The Complete Series
Every industry, every edition, every hour of audio.
Every published Complete Edition, plus each new volume as it is released during 2027. Single volumes start at $29, and a Complete Edition for one industry is $99.