Education is one of the largest sectors of every economy and one of the most local. Curricula, languages, exams, procurement rules, privacy law and above all who pays (the state, the family or the employer) differ by country. Those differences decide which EdTech business models work. This section compares the major markets: the United States, Europe, the United Kingdom, China, India, Southeast Asia, Latin America, Africa and the Middle East. It covers size (with appropriate hedges), payers, policy, landmark companies and how cross-border expansion succeeds or fails.
What the study covers
- 1Overview: one sector, many markets
- 2Market profiles
- 3Key numbers
- 4Mechanics: what changes across borders
- 5Landmark cross-border cases
- 6Pitfalls
- 7How an expert thinks about it
Technical exhibits
Worked examples, checklists and case studies included with this study.
Market Comparison Table
Side-by-side comparison of nine markets on scale, payer, procurement, regulation, capital and exits
Market Sizing Worked Example
Bottom-up TAM/SAM/SOM for a K-12 math product in the US, UK, Brazil and India, plus an India B2C variant (illustrative, computed in Python)
Market Entry Checklist
Checklist for taking an EdTech product into a new country