Early Childhood and Family Learning

Early childhood is where learning science says the returns to investment are highest and where the business of education technology is hardest. The learners, roughly ages 0–8, cannot choose, pay for or read about the product. The buyer is a parent, a preschool director or a public programme, and every purchase happens against public anxiety about screens. Children aged 0–8 averaged about 2.5 hours of screen media a day in Common Sense Media's 2025 census, and about 40% had their own tablet by age two. The question for the segment is less "screens or no screens" than "which screens, with whom, and replacing what."