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Healthcare · Profile from Healthcare Research Companion

Zocdoc, Inc.

The New York marketplace that lets patients search for doctors who take their insurance and book a real appointment online, free to patients and paid for by providers. A 2015 unicorn that nearly stalled on a flat subscription model, it rebuilt itself around a fee for each new patient booked, became profitable, and in 2026 began turning its scheduling network into infrastructure that insurers, search engines and AI assistants (Google Gemini, Amazon Health AI) plug into.

At a glance

Founded
2007, New York City; launched at TechCrunch40 in September 2007 with Manhattan dentists
Founders
Cyrus Massoumi (first CEO) and Oliver Kharraz, MD (former McKinsey colleagues), and Nick Ganju (CTO)
Headquarters
New York City (offices have included Phoenix and international engineering sites, reported)
Ownership / structure
Private, venture-backed. Investors include Khosla Ventures, Founders Fund, DST Global, Goldman Sachs, Atomico, Baillie Gifford and Francisco Partners; Jeff Bezos and Marc Benioff invested early (reported)
Leadership (2026)
Oliver Kharraz, MD, founder and CEO since November 2015; Kamini Dandapani, CTO; Richard Fine, Chief Business Officer; Brian Irving, first CMO (April 2026, ex-Lyft); Tony Nelan, first CRO; Phil Perez, President of Health Systems; Laurent Crenshaw, first VP of Government Affairs (company, September 2026)
Segment and buyer
Digital health / patient access. Users are patients (free). Payers for the service are providers: independent practices, groups and health systems paying per new-patient booking; since 2026 partners (insurers, search and AI platforms) embed its booking
Scale
20m+ patients have booked through Zocdoc since founding; 200,000+ providers bookable in real time; 200+ specialties; 10,000+ insurance plans; 175+ EHR and practice-management integrations; provider network grew at ~50% CAGR over the three years to 2026 (company, September 2026)
Revenue
Not disclosed. Zocdoc reported ~35% revenue growth in 2019 after its pricing change; it says it became EBITDA-profitable in September 2019, lost profitability in the COVID-19 shock, regained it in July 2020 and has operated profitably since (company "turnaround" page); third-party revenue estimates vary widely and are not used here
Capital raised / valuation
~$230m raised by 2015 (TechCrunch); $130m at $1.8bn (August 2015); $150m growth financing from Francisco Partners (February 2021, valuation not disclosed); ~$2.3bn valuation in a May 2026 tender/secondary (Healthcare Dive and others, reported, verify); debt refinancing May 2026 (PitchBook, reported)
Signature moves (incl. failures)
Founding and TechCrunch40 launch (2007); subscription sales machine and national expansion (2011–2015); unicorn round and CEO change, with a later founder lawsuit (2015–2024); pay-per-booking pricing pivot (2019); video visits and COVID vaccine scheduling (2020–21); Zo AI phone assistant (2025); Care Access Network and AI agents (2026); first acquisition, Sohar Health (2026)

8 strategic moves analysed

Each one gets a full strategy file in the companion: context, the decision, the financing, what happened, and the lesson.

  1. 2007

    Founding and TechCrunch40 Launch

    Founding / launch

  2. 2011

    Subscription Sales Expansion

    Funding round / growth strategy

  3. 2015

    Unicorn Round and CEO Change

    Funding round / leadership change / litigation

  4. 2019

    Pay Per Booking Pricing Pivot

    Pricing change

  5. 2020

    Video Visits and Vaccine Scheduler

    Launch / funding round

  6. 2025

    Zo AI Phone Assistant

    AI launch

  7. 2026

    Care Access Network and AI Agents

    Platform launch / partnership

  8. 2026

    Sohar Health Acquisition

    Acquisition