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Finance · Profile from Finance Research Companion

Morgan Stanley

The white-shoe investment bank created in 1935, when the Glass-Steagall Act forced J.P. Morgan's partners to choose between commercial and investment banking. It became a Wall Street trading powerhouse, nearly failed in September 2008, was saved by conversion into a bank holding company and a $9bn investment from Mitsubishi UFJ, and then spent fifteen years rebuilding itself around wealth and asset management, through Smith Barney (2009–13), E*Trade (2020) and Eaton Vance (2021). By 2026 it held more than $10tn of client assets, and most of its earnings came from fees on those assets rather than from risk taken on its own balance sheet.

At a glance

Founded
September 16, 1935, New York, by Henry S. Morgan (grandson of J. Pierpont Morgan) and Harold Stanley, with partners who left J.P. Morgan & Co. after the Banking Act of 1933
Headquarters
1585 Broadway, New York
Ownership / structure
Public company (NYSE: MS) since March 1986; a financial holding company regulated by the Federal Reserve since September 2008; Mitsubishi UFJ Financial Group (MUFG) is its largest shareholder at roughly ~20–23% (reported, verify current stake)
Leadership (2026)
Ted Pick, chief executive since January 1, 2024 and chairman since January 2025 (verify); Andy Saperstein and Dan Simkowitz, co-presidents (verify current titles); Sharon Yeshaya, CFO (verify)
Segments
Institutional Securities (investment banking, equities, fixed income); Wealth Management (advisers, E*Trade self-directed brokerage, workplace stock plans); Investment Management (Morgan Stanley Investment Management, Eaton Vance, Parametric, Calvert, private markets)
Scale
Total client assets across wealth and investment management ~$10.5tn at September 30, 2026 (company, verify); ~80,000 employees (reported, verify)
Revenue and profit
2024 net revenues ~$61.8bn and net income ~$13.4bn (company, verify); Q3 2026 net revenues ~$20.3bn, EPS ~$3.03, return on tangible common equity ~22.6% (earnings release, October 14, 2026, verify); Wealth Management Q3 2026 net revenues ~$9.1bn at a ~30.4% pre-tax margin (verify)
Capital / regulatory status
Global systemically important bank (G-SIB); subject to Fed stress tests and the stress capital buffer; took $10bn of TARP capital in October 2008 and repaid it in June 2009
Signature moves (incl. failures)
Founding after Glass-Steagall (1935); Dean Witter Discover merger and the Purcell–Mack culture war (1997–2005); ~$9bn-plus mortgage trading loss and China Investment Corp. capital (2007); bank holding company conversion and MUFG's $9bn (2008); Morgan Stanley Smith Barney (2009–13); the botched Facebook IPO (2012); E*Trade (2020); Eaton Vance (2021); Archegos losses and the block-trading settlement (2021–24)

9 strategic moves analysed

Each one gets a full strategy file in the companion: context, the decision, the financing, what happened, and the lesson.

  1. 1935

    Founding After Glass Steagall

    Founding (spin-out forced by regulation)

  2. 1997

    Dean Witter Discover Merger

    Merger

  3. 2007

    Mortgage Trading Loss and CIC Investment

    Failure (trading loss) / funding (sovereign wealth investment)

  4. 2008

    Bank Holding Company and MUFG Investment

    Restructuring (charter conversion) / strategic investment / bailout (TARP)

  5. 2009

    Morgan Stanley Smith Barney Joint Venture

    Acquisition (joint venture with staged buy-out)

  6. 2012

    Facebook IPO

    Underwriting / regulatory settlement

  7. 2020

    E Trade Acquisition

    Acquisition

  8. 2021

    Eaton Vance Acquisition

    Acquisition

  9. 2024

    Archegos Losses and Block Trading Settlement

    Failure (counterparty loss) / regulatory settlement